A beautiful autumn Saturday morning and I'm at the White Haven Market in the Pocono's region of Pennsylvania. I had met the store manager, Mark, a few weeks earlier at a food show and promised him a demo when he ordered 3 cases of Cranberry Turkey Burgers. My usual set-up with a table, sign, electric skillet, cooking oil and condiments paved the way for dozens of curious customers. By days end, 2 dozen boxes were sold, with store staff particularly pleased with the slightly sweet taste and healthy nutrition they found in every bite.
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